Audience Profile

Demographic Profile

• Male 56% Female 44%-This magazine is built for both sides of the binary opposite sex. Which overall make this magazine very unisex. This is because money and profit.
• Age 18-27- This age is very complex when you want to define their stereotype. This age is not too old but also have that free time and fun in their lives. Hence going to festivals, playing xbox and so on.
• Married 31% Single 69%- The majority reading this magazine would be single, this is because partly it's a young age but also being single connotes more freedom.

Psychographic Profile-

The culture I'm choosing for my psychographic profile is Mainstream. Mainstream (generally applied to print publications) expresses it's content in the magazine which I hope to do. Inside the magazine I want to explain the stereotype I'm relating this magazine too, which will hopefully make the audience understand where these illustrations and the style is coming from.

Stereotpye

The stereotype I'm using is hard to objectify, but then you might think that this isn't a stereotype, I would say that it's more of a style than a stereotype.

This style is a very chilled and natural style. This style relates to summer a lot and reminds people of the good times/ stuff in life.

Although, if I had to choose one conventional stereotype it would be for Indie people.